Helping heroes look good since once upon a time

logo & brand identity design for misfits & mavericks


Everybody’s got a good story to tell.

It’s just a matter of picking the right thread to weave the best tale. And sometimes even the best storytellers need a little nudge in the right direction.

From discovering your brand name and finding your voice, to conjuring a strategy and personality to delight your customers, here you’ll find the help you need to steer your hero’s journey.

And it promises to be an eye-tingling, mind-popping, spine-raising, hair-boggling adventure. After all, why should Villains have all the fun?


So what’s the story?


Plan it

A deeper understanding

Discover a deep, strategic understanding of your business goals, attributes and customers: align them so that every decision you make has clear meaning, direction and impact.

Write it

Define your brand

From naming your business and creating a logo to developing a distinct visual identity and voice, uncover the best way to appeal to the people who matter most.

Tell it

Connect with people

Interact with people in a way that fits them best, with authenticity, honesty and positive impact. Tell a story worth sharing. And evolve that story along with customers who care.


Wondering if this covers your particular needs?


The power of a great story is how it connects us

- Nancy Duarte


Enchanted Heroes

Some poor fools who trod too close to my garden…

Dropbox / Institute of Designers Ireland / / Dublin Institute of Design / Image / Fastnet Films / ASL Aviation / Irish Rugby Institute…


I'll get you my pretty and your little dog too